Acquiring customers is important, but retaining them often has a greater impact on profitability. Metrics related to customer satisfaction, retention, and expansion reveal whether marketing contributes to lasting value creation. In 2026, executives increasingly prioritize loyalty alongside acquisition. This article explores why retention-focused KPIs deserve a place on every leadershi... https://vastcope.com/blog/essential-marketing-kpis-for-ceos-cmos-in-2026