Many FMCG companies celebrate revenue growth but quietly struggle with shrinking profit margins. This blog explains why high sales in the FMCG business do not always translate into high profitability. It highlights pricing pressure, trade discounts, rising raw material costs, and inefficient cost structures that impact margins. A valuable read for Indian FMCG founders who want to stre... https://mountainmonk.in/why-fmcg-businesses-have-low-margins-despite-high-sales/